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How much imagination is there for offline retail of second-hand mobile phones in the " post - mobile

Date: 2019-01-02
Clicks: 40

With more than one mobile phone owned by a person, the ' stock bonus' of second-hand mobile phone circulation is gradually enlarged.  Following the announcement of a US $ 150 million financing in July this year, AI Hui announced on December 27 that its second-hand mobile phone brand Xiao Ai You Pin will enter into a strategic cooperation with Di Xin Tong. The former will enter into the offline system of Di Xin Tong.

 

 Data show that the number of used mobile phones in China has reached 1 billion and the market size of used mobile phones exceeds 200 billion.  Due to the non-standard characteristics of second-hand mobile phones and the persistence of bad quality in the domestic second-hand market, the circulation of second-hand mobile phones in China has been lukewarm in the past.  With the emergence of the regular second-hand mobile phone market, consumers' demand for and acceptance of it are getting higher and higher, especially in third - to sixth-tier cities.

 

 Industry insiders pointed out that the breakthrough of the second-hand market now mainly depends on the three development paths of ' quality, social interaction and traffic'. Among them, mobile phone retail relies on offline traffic. This time, the emphasis on quality-based love recycling will try to normalize the offline retail of second-hand mobile phones through the offline traffic of Didion.

 

 In fact, it is not just the second-hand market. Since 2018, the second-hand economy has been in full swing and has become a hot spot for capital, and behind it there are many giants.  However, behind the prosperity, some people in the industry also pointed out that the whole secondary market still has some problems such as blank standards and difficult profits.


“后手机时代” 二手手机线下零售有多大想象空间?


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